Legal

Privacy Policy

This Privacy Policy explains how The Durian Bakery collects, uses, discloses, and protects your information when you use our website, digital services, mobile messaging program, and offline services.

Effective Date: January 1, 2026

The Durian Bakery, and its subsidiaries and affiliated companies (hereinafter collectively referred to as "The Durian Bakery," "us," "we," "our," or "Company") created this Privacy Policy to apply to users of this website (https://www.google.com/search?q=www.thedurianbakery.com.sg) and all digital and mobile assets contained, or offered therein ("Website"), our mobile messaging program, and through any offline activities, such as those conducted in our retail stores (collectively, our "Services"). This Privacy Policy describes the types of information we collect, how we use it, and how you can access your information.

This Privacy Policy is integrated into and supplements our Terms of Service. By using the Services and providing us with your Information, you acknowledge and agree to the practices described in this Privacy Policy.

I. Information We Collect About You

We may collect the following categories of information:

Information You Provide to Us: Identifiers (name, username, DOB), contact information (address, phone, email), commercial information (purchase history, payment transaction data; note: we do not store full credit card details), and communications (messages, feedback, chat history).
Information We Automatically Collect: IP address, date and time of visit, browser type, operating system, and movement or activity within the website, including products viewed or purchased.
Cookies & Tracking: We use cookies, web beacons, and pixels, including those from Google and Meta, to analyze traffic, prevent fraud, and serve targeted ads.

II. Lawful Basis for Processing

The legal basis for processing your Personal Data depends on the purpose:

Legitimate Business Interests: Providing, improving, and promoting our bakery services; maintaining safety and security; and fraud protection.
Performance of a Contract: Fulfilling your orders and processing e-commerce transactions.
Consent: Sending promotional emails or using tracking cookies where required by applicable law, including PDPA in Singapore.
Legal Obligation: Complying with court orders, tax laws, or law enforcement requests.

III. Disclosing Your Information

We may disclose your Information in the following circumstances:

Third-Party Service Providers: To vendors who perform functions on our behalf, such as hosting, database management, delivery, and payment processing.
Legal and Administrative Reasons: To comply with a subpoena, court order, or governmental request.
Business Transfers: In the event of a merger, sale of assets, or reorganization.
With Your Consent: For any other purpose disclosed at the time of collection.

IV. Geographic Location & Data Transfer

Our Services are targeted to individuals primarily in Singapore and internationally. Please be aware that your Information may be transferred to, stored, and processed in jurisdictions, including the United States or other cloud-server locations, where privacy laws may differ from those in Singapore. We maintain measures to ensure your data is protected in accordance with applicable data protection laws.

V. Data Retention

We will retain your Information for as long as needed to provide Services, comply with legal obligations such as accounting records, or for legitimate business interests like analytics. When no longer needed, data is deleted in accordance with our routine record-keeping policies.

VI. Your Choices & Rights

Marketing:You may unsubscribe from marketing emails at any time using the "unsubscribe" link.
Text Messages:By opting in, you consent to receive automated promotional texts. You may reply "STOP" to opt out.
Subject Rights: Depending on your location, you may have the right to access, correct, or delete your Information. To exercise these rights, please contact us using the details below.

VII. Children's Privacy

Our Services are intended for users over the age of sixteen (16). We do not knowingly collect information from children under this age. If we become aware of such collection, we will take steps to remove the data.

VIII. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time. Changes will be effective upon posting. It is your obligation to check our current policy for updates.

IX. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: admin@thedurianbakery.com.sg

Call us: +65 82288794

Address: 2 Jalan Lokam Kensington Square, #01-47, Singapore 537846